ProGlider Product Launch

ProGlider rotary glide path file was a new innovation that had increased file flexibility for navigating challenging root canals. This level of flexibility allowed for access to the apex that otherwise might not have been possible. This campaign was the product launch for ProGlider and we really wanted to drive home the key feature of flexibility. So, likening the canal to a twisting rollercoaster allowed for a disruptive and memorable visual which really spoke to flexibility needed to stay on a winding path.