OCV Superhero Campaign

At the time, OCV had developed an online application that allowed for advanced modeling which would cut engineer's time down signifcantly and guarantee the correct part was identified to withstand the pressure thresholds of their project. It was a sort of superpower, so we developed a superhero campaign that positioned them as the hero of the story. And for further personalization, our direct mailers leverage variable data and two different comic book layouts to accomodate male or female recipients.